Brief: Conceptualize and design a website of your choice with the focus solely on the user experience. Research, analyze, prototype, interview, conduct user tests, design and make changes accordingly to create the best possible user experience.

Client: Medieinstitutet, group project with Helene Karlsson & Daniel Strandell.

Solution: MIS, or Museums in Stockholm. We wanted to simplify the process for museum enthusiasts to be able to spontaneously visit museums and other art, such as sculptures or galleries, around the city. We opted to design the mobile website first keeping in mind that museum-goers want to be able to easily locate museums and art exhibits within their vicinity as they are out and about. Therefore, we chose to also incorporate an interactive map to show the user exactly where they are in the city, and in relation to museums and art around them.

Target audience: All people who live in Stockholm and any visitors to the city. 

Work process: We conducted research into various museum websites around the world to get an overview of the website contents, structure and functionality. We then listed all of the functions we wanted for our website and from there we each created simple wireframes to illustrate our thinking, after which we compared and decided on the pros and cons of each contributors’ designs. 
Once we created common wireframes of our site, we began conducting user testing. We made changes according to our test results and once we were satisfied with our final wireframes, we created individual mood boards to help us decide on a graphic profile for our website. We then divided up the tasks and began designing our site.

During the design process we discovered certain flaws that were not obvious during earlier stages and made changes accordingly. Once we were happy with our design, we conducted further user testing and made changes based on the results. 

Below you can view our graphic profile, wireframes and a prototype of the end result. 

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