Client: Medieinstitutet
Brief: Create a digital production for a digital publication of our choice and design a campaign that provides added value for the company.
Solution: I chose to create a new Urban Commuter Helmet line for Poc Sports in partnership with Marimekko, a well-known, Finnish design company, with a focus on increasing the interest of women commuters who may want a helmet that is more elegant and stylish than the typical sporty helmets currently available. My platforms included a digital out of home (DOOH) video, to be placed along city walkways and cycling paths, as well as a fictitious, cycling blog, called Urbanen, which featured an article about the helmet’s release with a link to the Urban Commuter Helmet line on the Poc Sports website. The logo for Urbanen was hand-painted, scanned and converted to a vector graphic.
